Marketing Blueprint

» Marketing Blueprint

Marketing goes beyond logo, design, or a big budget... skill, knowledge and creativity are essential to your marketing success. 

New View Media works closely to meet your business objectives by creating the exposure that drives awareness, credibility and sales.  

We are completely focused on your return on investment by providing detailed accountability metrics.

» Phase 1: Research and report

  • Client provides company overview, marketing materials, and other relevant information

  • Market research into 13P's of marketing, SWOT analysis, etc.

  • Define and develop unique value position

  • Discuss, clarify, and identify products and services

  • Define sales pitch

  • Clarify target market

  • List core benefits and competitive advantage

  • Create tag line

» Phase 2: Categorize and optimize information

  • Define structure

  • Develop message and theme

  • Synergize message and image

  • Compose transition into a secondary message

  • Define Sales cycle and lead capture process

» Phase 3: Revision

  • Revise, Assess, Improve

  • New Ideas and incentives

  • Revisit, analyze and brainstorm

  • Market audit and optimization program

» Phase 4: Reporting

  • Formal reporting

  • Analytical accountability metrics

» Creativity, design, & marketing = Strategic Business